The aim of this paper was to analyse the media coverage of the launch of FC Barcelona in NewYork (September 2016), when their commercial office was opened. Other specific objectives were to describe the club’s internationalization strategy and to understand how its values were portrayed in the media. The authors used methodological ...»»»»
Ginesta, X., De San Eugenio-Vela, J., Bonet, P., Ferrer, M. (2020). “Global football in the US market. The internationalization of FC Barcelona and its media coverage”. Soccer & Society, 21(2), 209-224. DOI: https://doi.org/10.1080/14660970.2018.1556645