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The relationship between place branding and environmental communication: The symbolic management of places through the use of brands

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor.author San Eugenio Vela, Jordi de
dc.date.accessioned 2014-01-09T13:17:46Z
dc.date.available 2014-01-09T13:17:46Z
dc.date.issued 2013
dc.identifier.citation San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263 ca_ES
dc.identifier.issn 1751-8040
dc.identifier.uri http://hdl.handle.net/10854/2604
dc.description.abstract This article aims to demonstrate the way in which global contemporary society manages the meaning of place through the use of brands, which, as we understand it, leads to a coming together of place branding and environmental communication; this occurs primarily through a cognitive, humanistic and rhetorical interpretation of the transformational process that converts geographical space into a brand. Furthermore, the article will outline some of the possibilities for analysing the phenomenological dimension of place branding (human–environment relationships) from the perspective of the multidimensional nature of the subjective experience of places. ca_ES
dc.format application/pdf
dc.format.extent 10 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher Palgrave Macmillian ca_ES
dc.rights This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263 The definitive publisher-authenticated version is available online at: http://www.palgrave-journals.com/pb/journal/v9/n4/full/pb201320a.html
dc.rights Tots els drets reservats ca_ES
dc.subject.other Construcció de marca (Màrqueting) ca_ES
dc.subject.other Paisatge ca_ES
dc.title The relationship between place branding and environmental communication: The symbolic management of places through the use of brands ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.identifier.doi https://doi.org/10.1057/pb.2013.20
dc.relation.publisherversion http://www.palgrave-journals.com/pb/journal/v9/n4/full/pb201320a.html
dc.rights.accesRights info:eu-repo/semantics/closedAccess ca_ES
dc.type.version info:eu-repo/acceptedVersion ca_ES
dc.indexacio Indexat a SCOPUS ca_ES

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