DSpace/Dipòsit Manakin

Consulteu Articles per matèria "Marca de lloc"

Consulteu Articles per matèria "Marca de lloc"

Ordena per: Ordre: Resultats:

  • The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia
    Ginesta Portet, Xavier; San Eugenio Vela, Jordi de; Montaña, Jordi; Corral Marfil, José A. (MDPI, 2020)
    The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura ...
  • The Role of Future Generations in Place Branding: The Case of Huelva City
    Ginesta Portet, Xavier; Cristòfol, F.J.; San Eugenio Vela, Jordi de; Martínez‐Navarro, Javier (Cogitatio Press, 2024)
    The process of creating place brands must position the citizen at the center of the debate. The City Council of Huelva, a city in Southern Spain with a population of 142,538 inhabitants, promoted a territorial brand ...

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