Browsing Articles by Subject "Internet"

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Assessing dialogic communication through the Internet in Spanish museums

Capriotti, Paul; Pardo, Hugo (Elsevier, 2012)

Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is generating significant changes in the manner that organizations engage in dialogue with their publics, opening the way ...
Online brands: Branding, possible worlds, and interactive grammars

Scolari, Carlos Alberto (Walter de Gruyter, 2008)

This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics ...

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