Pereira Correia, Pedro Álvaro; García Medina, Irene; González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía)
(Emerald, 2014)
Purpose
– This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic ...