Ginesta Portet, Xavier; San Eugenio Vela, Jordi de; Montaña, Jordi; Corral Marfil, José A.
(MDPI, 2020)
The fundamental goal of this article is to show the implications that place branding has for
regional public management through a case study of the brand “Vic, a city with a human dimension”
[Vic, ciutat a la mesura ...