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PlanetFactory: Competing Under Rapid Technological Change

PlanetFactory: Competing Under Rapid Technological Change
 
Corral Marfil, José A. ; Arimany Serrat, Núria ; Ferràs Hernández, Xavier ; Nylund, Petra A.
2015

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Enllaç permanent: http://hdl.handle.net/10854/4471
 
Versió de l'editor: https://doi.org/10.4018/JCIT.2015040101
 

Resum:

This teaching case considers the situation of a small Catalan company without the support of a local cluster, which is competing in a dynamic global industry characterized by rapid technological change. The company faces the challenge of creating and commercializing a breakthrough innovation for digital education, with educational ...»»»»
This teaching case considers the situation of a small Catalan company without the support of a local cluster, which is competing in a dynamic global industry characterized by rapid technological change. The company faces the challenge of creating and commercializing a breakthrough innovation for digital education, with educational content for teachers and easy-to-use authoring tools for modifying this content. The case analysis includes an internal and external analysis of the company and the industry, and introduces concepts associated to rapidly changing markets such as lead-user innovation, first-mover advantage, and transient advantage. The case is therefore adequate for courses on technology management, innovation, competitive strategy, or marketing management.^^^^

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Article

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Indexat a SCOPUS

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(c) IGI Global
 

Citació Bibliogràfica:

Corral Marfil, José Antonio, Arimany Serrat, Núria, Ferràs Hernández, Xavier, Nylund Petra. (2015).Planet Factory: Competing under Rapid Technological Change.Journal of Cases on Information Technology, 17(2), 1-13.