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dc.contributor |
Universitat de Vic. Facultat d'Empresa i Comunicació |
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dc.contributor |
International Conference on E-Commerce, E-Business and E-Service (Hong Kong : 2014) |
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dc.contributor |
EEE 2014 |
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dc.contributor.author |
García Medina, Irene |
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dc.contributor.author |
Pereira Correia, Pedro Álvaro |
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dc.contributor.author |
González Romo, Zahaira Fabiola |
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dc.contributor.author |
Contreras, Ruth S. (Ruth Sofhía) |
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dc.date.accessioned |
2015-01-13T18:47:13Z |
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dc.date.available |
2015-01-13T18:47:13Z |
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dc.date.created |
2014 |
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dc.date.issued |
2014 |
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dc.identifier.citation |
García Medina, I., Pereira Correia, P. A., González Romo, Z., & Contreras Espinosa, R. S. (2014). The role of facebook as an interactive communication device for business. 2014 International Conference on E-Commerce, E-Business and E-Service, EEE 2014, Hong Kong. , 1. pp. 7-11. |
ca_ES |
dc.identifier.issn |
2333-2115 |
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dc.identifier.issn |
978-1-138-02646-9 |
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dc.identifier.uri |
http://hdl.handle.net/10854/3803 |
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dc.description.abstract |
In the last century, the advances in technology have brought enormous changes for consumers,
markets and marketing. From the early years of this century, information technologies have been
invading the conventional market, evolving into what it is today. One of the factors that enable this technology
wave is social media. As the possibilities of expression are increasing in social media, consumers
also increase their ability to intluence others through their own experiences. Some cases, particularly
Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in
this study, through empirical observation and theoretical analysis to analyze the reactions of individuals
in social media (particularly in Facebook) and its contluence with the organizations. |
en |
dc.format |
application/pdf |
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dc.format.extent |
5 p. |
ca_ES |
dc.language.iso |
eng |
ca_ES |
dc.publisher |
CRC Press |
ca_ES |
dc.rights |
(c) CRC Press |
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dc.rights |
Tots els drets reservats |
ca_ES |
dc.subject.other |
Facebook |
ca_ES |
dc.subject.other |
Empreses -- Màrqueting |
ca_ES |
dc.subject.other |
Xarxes socials |
ca_ES |
dc.title |
The role of Facebook as an interactive communication device for business |
en |
dc.type |
info:eu-repo/semantics/conferenceObject |
ca_ES |
dc.rights.accessRights |
info:eu-repo/semantics/closedAccess |
ca_ES |
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