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Beyond the Votes: A European Perspective on the Use of Public Relations to Legitimize Authority in Obama’s Campaign

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor.author Ordeix Rigo, Enric
dc.contributor.author Ginesta Portet, Xavier
dc.date.accessioned 2014-04-07T10:39:14Z
dc.date.available 2014-04-07T10:39:14Z
dc.date.created 2011
dc.date.issued 2011
dc.identifier.citation Ordeix, E., & Ginesta Portet, X. (2011). Beyond the Votes: A European Perspective on the Use of Public Relations to Legitimize Authority in Obama's Campaign./American Behavioral Scientist, 55 (6), 683-695. ca_ES
dc.identifier.issn 1552-3381
dc.identifier.uri http://hdl.handle.net/10854/2853
dc.description.abstract In political campaigns in Western society, there are many examples of public relations being behind opinion leaders in getting grassroots committed to a candidate; Obama’s campaign was one example. Grassroots communication has been a major public relations activity that has harnessed local community involvement (from nongovernmental organizations, social and cultural communities, companies, and individuals) in the United States as well as in Europe. Since the 2008 U.S. presidential campaign, third-party engagement is now considered a valid way to legitimize the authority of politicians all over the world. In this research, the authors point out that public opinion support, even outside the United States, can result in greater authority and greater acceptance of U.S. government policies. ca_ES
dc.format application/pdf
dc.format.extent 14 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher Sage ca_ES
dc.rights (c) Sage
dc.rights Tots els drets reservats ca_ES
dc.subject.other Obama, Barack ca_ES
dc.subject.other Campanyes electorals ca_ES
dc.subject.other Opinió pública ca_ES
dc.title Beyond the Votes: A European Perspective on the Use of Public Relations to Legitimize Authority in Obama’s Campaign ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.identifier.doi https://doi.org/10.1177/0002764211398087
dc.relation.publisherversion http://abs.sagepub.com/content/55/6/683.abstract
dc.rights.accesRights info:eu-repo/semantics/closedAccess ca_ES
dc.type.version info:eu-repo/publishedVersion ca_ES
dc.indexacio Indexat a CARHUS+ ca_ES

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