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Assessing dialogic communication through the Internet in Spanish museums

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor.author Capriotti, Paul
dc.contributor.author Pardo, Hugo
dc.date.accessioned 2014-02-06T11:33:40Z
dc.date.available 2014-02-06T11:33:40Z
dc.date.created 2012
dc.date.issued 2012
dc.identifier.citation Capriotti, P., & Pardo Kuklinski, H. (2012). Assessing dialogic communication through the Internet in Spanish museums. Public Relations Review, 38(4), 619-626. ca_ES
dc.identifier.issn 0363-8111
dc.identifier.uri http://hdl.handle.net/10854/2667
dc.description.abstract Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is generating significant changes in the manner that organizations engage in dialogue with their publics, opening the way towards the interactive communication. In this way, web 2.0 tools will foster the dialogic communication between museums and their publics. Through them, the relationship between museums and publics is changing towards more interactive and collaborative forms. The objective of this article is to assess the level of dialogic communication developed by museums on the Internet, by analyzing the use of web platforms and social web applications as tools for dialogic communication by 120 museums in Spain. Two key aspects of communication between museums and publics using the Internet were identified to that end: content management and interaction management. These aspects enable a matrix which makes a distinction between the phases of evolution of the institutional web communication. The results obtained show that the museums studied are predominantly in a phase of monologic communication with their publics. ca_ES
dc.format application/pdf
dc.format.extent 8 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher Elsevier ca_ES
dc.rights (c) 2012 Elsevier. Published article is available at: http://dx.doi.org/10.1016/j.pubrev.2012.05.005 ca_ES
dc.subject.other Internet ca_ES
dc.subject.other Relacions públiques ca_ES
dc.subject.other Pàgines web ca_ES
dc.subject.other Museus ca_ES
dc.subject.other Comunicació ca_ES
dc.title Assessing dialogic communication through the Internet in Spanish museums ca_ES
dc.type info:eu-repo/semantics/article
dc.identifier.doi https://doi.org/10.1016/j.pubrev.2012.05.005
dc.relation.publisherversion http://www.sciencedirect.com/science/article/pii/S0363811112000768
dc.rights.accesRights info:eu-repo/semantics/closedAccess ca_ES
dc.type.version info:eu-repo/acceptedVersion ca_ES
dc.indexacio Indexat a SCOPUS
dc.indexacio Indexat a WOS/JCR ca_ES

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