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The relationship between place branding and environmental communication: The symbolic management of places through the use of brands

The relationship between place branding and environmental communication: The symbolic management of places through the use of brands
 
San Eugenio Vela, Jordi de
2013

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Enllaç permanent: http://hdl.handle.net/10854/2604
 
Versió de l'editor: https://doi.org/10.1057/pb.2013.20
 

Abstract

This article aims to demonstrate the way in which global contemporary society manages the meaning of place through the use of brands, which, as we understand it, leads to a coming together of place branding and environmental communication; this occurs primarily through a cognitive, humanistic and rhetorical interpretation of ...»»»»
This article aims to demonstrate the way in which global contemporary society manages the meaning of place through the use of brands, which, as we understand it, leads to a coming together of place branding and environmental communication; this occurs primarily through a cognitive, humanistic and rhetorical interpretation of the transformational process that converts geographical space into a brand. Furthermore, the article will outline some of the possibilities for analysing the phenomenological dimension of place branding (human–environment relationships) from the perspective of the multidimensional nature of the subjective experience of places.^^^^

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Article

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This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263 The definitive publisher-authenticated version is available online at: http://www.palgrave-journals.com/pb/journal/v9/n4/full/pb201320a.html
 
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Citation:

San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263