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Place branding : a conceptual and theoretical framework

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor Universitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori
dc.contributor.author San Eugenio Vela, Jordi de
dc.date.accessioned 2013-07-11T08:02:03Z
dc.date.available 2013-07-11T08:02:03Z
dc.date.created 2013
dc.date.issued 2013
dc.identifier.citation SAN EUGENIO VELA, J., 2013. Place branding: A conceptual and theoretical framework. Boletin de la Asociacion de Geografos Espanoles, (62), pp. 189-211+467-471. ca_ES
dc.identifier.issn 0212-9426
dc.identifier.uri http://hdl.handle.net/10854/2295
dc.description.abstract Within the context of rising competition between territories, identity has become the most important element of recognition, differentiation and commodification in the communicative process within which cities, regions and countries position themselves. Geographical spaces thus compete in terms of this identity, which is then subjected to fierce comparison and competition (Nogué, 1999; Anholt, 2007a). The territorial brand thus entails the reinvention of places through a process of brand construction (branding) based on the promotion of the individual and collective identities of geographical spaces; these identities, in turn, are imbued with the intangible factors associated with their respective territorial identities. ca_ES
dc.format application/pdf
dc.format.extent 6 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher Asociación de Geógrafos Españoles ca_ES
dc.rights (c) Asociación de Geógrafos Españoles
dc.rights Tots els drets reservats ca_ES
dc.subject.other Imatge de marca ca_ES
dc.subject.other Construcció de marca (Màrqueting) ca_ES
dc.subject.other Paisatge ca_ES
dc.title Place branding : a conceptual and theoretical framework ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.rights.accesRights info:eu-repo/semantics/openAccess ca_ES
dc.type.version info:eu-repo/publishedVersion ca_ES
dc.indexacio Indexat a SCOPUS
dc.indexacio Indexat a CARHUS+
dc.indexacio Indexat a WOS/JCR ca_ES

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