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Browsing Documents de Congressos by Author "Universitat de Vic. Facultat d'Empresa i Comunicació"

Now showing items 1-20 of 22

Acercamiento a las características de los videojuegos y sus beneficios en el aprendizaje

Contreras, Ruth S. (Ruth Sofhía) (2013)

En este artículo se presenta una aproximación hacia algunas de las características implícitas en los videojuegos que pueden ayudar a desarrollar beneficios en los procesos de aprendizaje: reglas, metas y objetivos, narrativa ...
Aprendizagem baseada em Jogos Digitais Entrevistas com professores que utilizam jogos digitais em suas práticas educativas

Contreras, Ruth S. (Ruth Sofhía); Eguía, José Luis; Hildebrand, Hermes Renato (2013)

In contrast to other media like TV or cinema, digital games are unique and different because they offer a persuasive rhetoric. This investigation introduces the cases of two primary school teachers who use digital games ...
Co-creation of a serious game to develop competences on the primary education program

Eguía, José Luis; Contreras, Ruth S. (Ruth Sofhía); Albajes, L.S. (2014)

This paper presents the research work carried out by an interdisciplinary group of technologists and entertainment experts in collaboration with primary teachers to develop a serious game to work primary education-oriented ...
Comunicar la ciudad desde el paisaje: hacia una teoría del landscape branding

San Eugenio Vela, Jordi de (09-2009)

The need to decode landscape meanings, the society- landscape interaction (intra- and inter-personal communication) and, more recently, the uses of landscape as a territorial sight linked to advertising communication, ...
Creation of video games as a cognitive resource in the framework of Participatory Action Research Case Study: The Videogame Miquel Crusafont

Eguía, José Luis; Contreras, Ruth S. (Ruth Sofhía); Solano Albajés, Lluís (2012)

The case study described below, is an example of the application of the Participatory Action Research in the use of videogames as cognitive resource. The game Miquel Crusafont (part of the Personatges en Joc collection) ...
Framework for Traffic Pattern Identification: Required Step for Short-term Forecasting

Casas Vilaró, Jordi; Ruiz de Villa, Alex; Torday, Alexandre (Australian Transport Research Forum, 2014)

In the world of transport management, the term ‘anticipation’ is gradually replacing ‘reaction’. Indeed, the ability to forecast traffic evolution in a network should ideally form the basis for many traffic management ...
GSD. Un caso de estudio con aprendizaje combinado

Contreras, Ruth S. (Ruth Sofhía); Alpiste Penalba, Francesc; Eguía, José Luis; Torres Kompen, Ricardo (2006)

El Graduado Superior en Diseño (GSD) de la Universitat Politècnica de Catalunya, está basado en un modelo de aprendizaje combinado, en el cual las nuevas tecnologías representan una oportunidad para la enseñanza y ofrecen ...
La Interpretación del paisaje como instrumento de comunicación con la sociedad. Aportaciones de la semiótica y de los procesos de participación pública

San Eugenio Vela, Jordi de (2006)

La recién creada Ley del Paisaje de Catalunya responde, en primer lugar, a una nueva toma en consideración del paisaje como activo físico y cultural a preservar. El Observatorio del Paisaje de Catalunya es el ente encargado ...
Intervenciones de identidad territorial en el proceso global de construcción de imagen de marca de los destinos turísticos

San Eugenio Vela, Jordi de (2010)

La competitividad emergente entre destinos turísticos ha puesto de manifiesto la necesidad de enfatizar las estrategias de comunicación –con el fin de crear un valor añadido intangible para el potencial cliente- encaminadas ...
Juegos digitales en las aulas Catalanas: El punto de vista de los profesores

Eguía, José Luis; Contreras, Ruth S. (Ruth Sofhía); Solano Albajés, Lluís (AISTI, 2013)

This paper explains the work that we have been doing related with what teacher think about digital games in the classroom. The main objective is to discover and understand why Catalan teachers in general are not using ...
Juegos digitales y alfabetización digital: Entrevistas con profesores de primaria que utilizan juegos en la práctica Educativa

Contreras, Ruth S. (Ruth Sofhía); Eguía, José Luis (2013)

A diferencia de otros medios como la televisión o el cine, los juegos digitales se presentan como un medio único y diferente que proporcionan una nueva forma de retórica persuasiva. En este trabajo, se presentan los ...
Learning in Digital Media: the legacy of McLuhan and his Impact on Formal Education

Contreras, Ruth S. (Ruth Sofhía); García Medina, Irene (10-10-2011)

This paper describes a bibliographic analysis of the vision of Marshal McLuhan and the vision adopted by diverse current authors regarding the use of new interactive learning technologies. The paper also analyzes ...
Mapping Trends in Interactive Non-fiction through the Lenses of Interactive Documentary

Gifreu Castells, Arnau (Springer, 2014)

Interactive digital media have greatly affected the logics of production, exhibition and reception of non-fiction audiovisual works, leading to the emergence of a new area called "interactive non-fiction". One of its key ...
Nuevos medios de comunicacióm empresarial: teléfonos móviles y apps

González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía); García Medina, Irene (10-10-2011)

La situación actual del mercado y del sector de las nuevas tecnologías genera la necesidad de que las marcas y las empresas, se comuniquen como entes sociales y a través de medios como las aplicaciones móviles. En este ...
Present and future methodology for the implementation of decision support systems for traffic management

Casas Vilaró, Jordi; Torday, Alexandre; Perarnau i Codina, Josep; Breen, M.; Ruiz de Villa, Alex (Australian Transport Research Forum, 2013)

Real-time predictions are an indispensable requirement for traffic management in order to be able to evaluate the effects of different available strategies or policies. The combination of predicting the state of the ...
The role of Facebook as an interactive communication device for business

García Medina, Irene; Pereira Correia, Pedro Álvaro; González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía) (CRC Press, 2014)

In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, ...
Simulating fuel consumption and vehicle emissions in an Australian context

Smit, Robin; Casas Vilaró, Jordi; Torday, Alexandre (Australian Transport Research Forum, 2013)

Road transport is a major source of air pollution and greenhouse gas emissions around the world. There is an increasing interest in accurate information on local vehicle emission levels for policy development and sustainable ...
Stochastic heuristic dynamic assignment based on AIMSUN microscopic traffic simulator

Barceló, Jaume; Casas Vilaró, Jordi (US National Research Council, 2006)

The deployment of intelligent transportation systems must be assisted by suitable tools to conduct the feasibility studies required to test the designs and evaluate the expected impacts. Microscopic traffic simulation has ...
Student experiences in a course blended learning

Contreras, Ruth S. (Ruth Sofhía); Eguía, José Luis (2009)

Fascination is a project for design students, developed jointly by the Technical University of Catalonia (UPC) and the University of Technology Thonburi (KMUTT), which works with two groups of students, one group of ...
The Influence of the media and advertising on eating disorders

Contreras, Ruth S. (Ruth Sofhía); González Romo, Zahaira Fabiola; García Medina, Irene; Jiménez Morales, Mònika; Carrillo Durán, Victoria; Sánchez Hernández, María (16-03-2011)

This article describes a literature review of the influence of advertising and the media on Eating Disorders (ED). Research published in scientific journals in various fields of social sciences such as sychology, psychiatry ...

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