García Medina, Irene; Pereira Correia, Pedro Álvaro; González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía)
(CRC Press, 2014)
In the last century, the advances in technology have brought enormous changes for consumers,
markets and marketing. From the early years of this century, information technologies have been
invading the conventional market, ...