Los grandes eventos deportivos se han utilizado con fines promocionales para los territorios desde el siglo XIX. En este sentido, la Copa del Mundo de la FIFA de 2022, que se celebrará en Qatar, deviene una excusa ideal ...

El establecimiento de relaciones entre países en un entorno global parece requerir nuevas estrategias que trascienden la tradicional diplomacia de Estado. La diplomacia pública deviene una renovada estrategia de proyección ...

This article analyzes how stateless nations manage their international relations, based on a case study for the autonomous region of Catalonia (Spain). In recent years the Catalonia government’s foreign policy has included ...

Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of what some researchers understood as "place or city marketing," "place selling," and "place promotion." The three concepts ...

This article investigates the role of local stakeholders in the development and implementation of the place branding strategy of the northern Catalan region Emporda. Stakeholder-oriented and participatory approaches towards ...