Ginesta Portet, Xavier; Cristòfol, F.J.; San Eugenio Vela, Jordi de; Martínez‐Navarro, Javier
(Cogitatio Press, 2024)
The process of creating place brands must position the citizen at the center of the debate. The City Council
of Huelva, a city in Southern Spain with a population of 142,538 inhabitants, promoted a territorial brand ...