El FC Barcelona, el Málaga CF y el Granada CF son los tres equipos que, en la temporada 2013-14, desarrollaron estrategias de patrocinio solidario en la Liga BBVA. El objetivo de este artículo es analizar dichas estrategias ...

European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in that competition. This ...